Enzymes are the tools of nature. They are present in all living things, where they perform the essential functions of converting food to energy and new cell material. As catalysts they speed up natural processes and create natural reactions that otherwise would not materialize.

How do enzymes work? Enzymes bind to the target material catalyzing it into harmless basic elements. Although the enzyme is not consumed in the reaction, it does lose its activity over time and so eventually needs to be replenished.

Enzymes can be classified by the types of material they work on: proteins, carbohydrates, fats, cellulose, and lipids. They can also be classified by the types of reactions they perform.

More science than you want to know? The key is that enzymes will outperform caustic chemicals and the natural oils found in other cleansers. It's because both natural and chemical cleaners work on the same fundamental principles -- acids break down alkalines, and alkalines break down acids. Toxic chemicals work well because they're strong acids and strong alklalines, and natural cleaners are typically less effective because they're weaker acids or alkalines.

Our cleaners are completely different. We use only Pure & Fresh Enzymes, just like enzyme cleaners used in the surgical suite to clean surgical instruments. This means you can trust them to be safe for your family, your pets and the environment.

For years the medical industry has cleaned with enzymes to remove organic material before moving to any sterilization process. Without thorough cleaning, harmful bacteria can simply return to grow in a friendly environment.

Taking advantage of this capacity, Naturally It's Clean™ has created a family of Pure & Fresh Enzymes, plant-based enzymes blended together for optimum performance to the task -- cleaners that are better at removing mold stains, removing grease from your food preparation surfaces, and removing the stains and film on your floor.

Another advantage is that enzymes completely remove odors by breaking down the organic materials that's causing the odor.

Naturally It's Clean™ cleaners are both non-toxic and non-caustic. They are free of harsh fumes and vapors, phosphates, chlorine and petroleum surfactants. Enzymes are not corrosive and can safely be used on any surface not harmed by water.

Enzymes are very specific in comparison to inorganic catalysts such as acids, alkalines, and petrochemicals found in traditional cleaners. They work exclusively on their target, therefore no unattended side affects and no significant warning labels. Have you read the caution labels on your cleaners lately? Rubber gloves, ventilated work areas, and poison control contact instructions - is this stuff safe?

Many consumers treat an antibacterial or sanitizing product as a cleaner. Unfortunately these products can be problematic and unsafe if not used properly. The Medical and Food Safety Councils require cleaning before sanitizing. Likewise, the Center for Disease Control (CDC) has strongly recommended that use of anti-bacterial cleaning solutions should be reduced because bacteria are becoming resistant to antibiotics. Never sanitize without cleaning first.

Enzymes come from biological systems, and when finished they are readily absorbed back into nature - biodegradable and non-toxic. Likewise, the targets of the enzymatic conversion are non-toxic and readily broken down to their basic elements.

Compared with other ways of controlling chemical reactions, enzymes are more specific, more efficient, and work under milder conditions. Most enzymes function at normal room temperatures with a neutral ph factor, similar to water. By working in neutral conditions, they save energy, provide safer working conditions, and are easier to use. Your only caution is to not subject enzymes to extreme cold or heat, below freezing or above 170 degrees, where they lose their efficacy.

There are no safer products for our earth than the Pure & Fresh Enzymes based cleaners of Naturally It's Clean™.

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