Our Values - Naturally It's Clean

Our Values

naturally it’s clean® is committed to bringing you the most effective and safe cleaning products for your healthy home. In pursuit of this goal, we remain devoted to a sustainable environment, health for the family and a company you can trust.

Sustainable Environment

We believe it is our responsibility to do everything we can to improve the sustainability of our planet.

  • Products with earth safe ingredients.
  • We use 100% post-consumer waste recycled paper whenever possible.
  • 30% post-consumer minimum standard for all other paper materials.
  • Grade 2 or better re-cycle class plastics for all packaging.
  • Re-fill packets for our products so our bottles and sprayer can be reused.
  • Encouraging our vendors and supply partners to buy products with recycled post-consumer content. “Buy-recycled.”

Women’s and Family Health

We believe it is our responsibility to provide products which contribute to the healthy home, safe for adults, children and pets. In addition to offering consumers a real alternative to traditional toxic cleaners, we are continuing our work to reduce the incidents of skin and ingestion injuries, particularly in children.

  • We only use ingredients and processes that have been proven safe for all living organisms – humans, animals and plants.
  • As always, none has been tested on animals.

Trustworthy Company

  • Money back guarantee if you are ever dissatisfied with our products.
  • Open Forum for any question, advice or concerns.
  • Treating all our employees with respect.